NISSAN TO UNVEIL NEW NISSAN X-TRAIL ON THE ZAMBIAN MARKET.

 NISSAN GROUP is today March 22, 2018 set to unveil a new Nissan X-Trail brand on the Zambian market.

The company says the new Nissan X-Trail is a perfect example of Nissan’s approach to developing crossover vehicles with exceptional qualities.

The company says the new brand will give customers space to broaden their horizons with the peace of mind that comes with new innovative features to keep them and their family safe.

The new Nissan X-Trail is a luxurious, state-of-the-art crossover with top-quality engineering and latest technology.

Meanwhile NISSAN GROUP AFRICA says the automotive industry has potential for growth as demand for vehicles is set to rise in coming years on the African continent.

Nissan Group of Africa says it is for this reason it is expanding its operations on the continent and continues its ongoing investments with the opening of its third showroom in Zambia.

“With a great deal of help from Tim Jaques, the Managing Director of our partner, MOTUS Africa, Nissan is reinforcing its strategy of leading the way into high-potential growth markets with the opening of a new showroom in Zambia,” said Liz Segal, Nissan Group of Africa General Manager of Sub-Saharan Africa Sales.

“Among the 54 countries in Africa, 18 have a higher GDP per capita than India, at $1,500 and eight more African countries have a GDP per capita of more than $1,000. Among the top 20 countries that are forecast to have the highest GDP growth rate in the world this year, 10 are in Africa,” said Segal.

African markets are among the 160 countries worldwide where Nissan offers products and services. The company also has manufacturing facilities in 20 countries, including two in Sub-Saharan Africa – South Africa and Nigeria.

“The most important thing to understand about Africa is that it’s not one country. Every country on this continent is unique and operates in a distinct fashion, and one needs to adapt to each country’s specific way of doing business. That’s why Nissan takes pride in this expansion in Zambia because it’s the result of our deep understanding of each of the markets we operate in,” said Segal.

 “We are in partnership with Nissan in Zambia, Malawi, Tanzania and Kenya because we believe in the growth potential of the African automotive sector. We would like to see all Africans having access to respected vehicle brands such as Nissan and we’re constantly working on creating new avenues of access,” said Jaques.