NISSAN TO UNVEIL NEW NISSAN X-TRAIL ON THE ZAMBIAN MARKET.
The company says the new Nissan X-Trail is a perfect example of
Nissan’s approach to developing crossover vehicles with exceptional qualities.
The company says the new brand will give customers space to broaden
their horizons with the peace of mind that comes with new innovative features
to keep them and their family safe.
The new Nissan X-Trail is a luxurious, state-of-the-art crossover with
top-quality engineering and latest technology.
Meanwhile NISSAN GROUP AFRICA says the automotive industry has potential
for growth as demand for vehicles is set to rise in coming years on the African
continent.
Nissan Group of Africa says it is for this reason it is expanding its
operations on the continent and continues its ongoing investments with the
opening of its third showroom in Zambia.
“With a great deal of help from Tim Jaques, the Managing Director of
our partner, MOTUS Africa, Nissan is reinforcing its strategy of leading the
way into high-potential growth markets with the opening of a new showroom in
Zambia,” said Liz Segal, Nissan Group of Africa General Manager of Sub-Saharan
Africa Sales.
“Among the 54 countries in Africa, 18 have a higher GDP per capita
than India, at $1,500 and eight more African countries have a GDP per capita of
more than $1,000. Among the top 20 countries that are forecast to have the
highest GDP growth rate in the world this year, 10 are in Africa,” said Segal.
African markets are among the 160 countries worldwide where Nissan
offers products and services. The company also has manufacturing facilities in
20 countries, including two in Sub-Saharan Africa – South Africa and Nigeria.
“The most important thing to understand about Africa is that it’s not
one country. Every country on this continent is unique and operates in a
distinct fashion, and one needs to adapt to each country’s specific way of
doing business. That’s why Nissan takes pride in this expansion in Zambia
because it’s the result of our deep understanding of each of the markets we
operate in,” said Segal.