ZAMBIAN BREWERIES CALLS FOR RESPONSIBLE
DRINKING DURING FESTIVITIES.
Zambian Breweries has backed calls for motorists to be
mindful of the dangers of drinking and driving during the festive season, and
urged the public to drink responsibly.
Managing director Anabelle Degroot warned that irresponsible drinking and drink-driving posed a danger not only to those drinking the alcohol but also to those who were not.
“We understand that during the Christmas and New Year period, people enjoy partying. We do urge them not to drink and drive, however. Anyone planning to consume alcohol should make alternative transport arrangements such as booking a taxi or letting someone who has abstained from drinking drive them instead,” she said.
Managing director Anabelle Degroot warned that irresponsible drinking and drink-driving posed a danger not only to those drinking the alcohol but also to those who were not.
“We understand that during the Christmas and New Year period, people enjoy partying. We do urge them not to drink and drive, however. Anyone planning to consume alcohol should make alternative transport arrangements such as booking a taxi or letting someone who has abstained from drinking drive them instead,” she said.
Historically, the festive season has seen an
increase in road accidents, some of which can be attributed to drink-driving.
“Driving while drunk can cause poor judgement on the road. It is important that precautionary measures are in place whenever people are celebrating during the festive season,” she advised. “Even though we are in the business of beer production, we don’t want lives to be lost as a result of carelessness or drink-driving,” she added.
As well as advising the public to be cautious as they conduct their business during the festive period, Mrs Degroot said that Zambian Breweries has been working with the Road Transport and Safety Agency (RTSA) by providing breathalysers for the organisation to help curb drink-driving.
Zambian Breweries has also advised bar owners and bar tenders to ensure that they do not admit anyone under age or sell alcohol to them.
Dr Michael Chanda, chairman of the company’s sales and marketing compliance committee (SMCC), said bar owners should follow the Liquor Licencing Act: “It is clearly stipulated who should buy beer. Bar owners also have a right not to sell beer to a customer who has clearly had too much to drink,” he said.
“Driving while drunk can cause poor judgement on the road. It is important that precautionary measures are in place whenever people are celebrating during the festive season,” she advised. “Even though we are in the business of beer production, we don’t want lives to be lost as a result of carelessness or drink-driving,” she added.
As well as advising the public to be cautious as they conduct their business during the festive period, Mrs Degroot said that Zambian Breweries has been working with the Road Transport and Safety Agency (RTSA) by providing breathalysers for the organisation to help curb drink-driving.
Zambian Breweries has also advised bar owners and bar tenders to ensure that they do not admit anyone under age or sell alcohol to them.
Dr Michael Chanda, chairman of the company’s sales and marketing compliance committee (SMCC), said bar owners should follow the Liquor Licencing Act: “It is clearly stipulated who should buy beer. Bar owners also have a right not to sell beer to a customer who has clearly had too much to drink,” he said.
He added that as much as the law was there to
regulate, it was the personal responsibility of each individual to drink
responsibly.
“We also advise parents to ensure that their children, who are legally under age, do not drink alcohol,” he said. “We know the festive season is a big celebration but our message is still the same: don’t drink and drive.”
“We also advise parents to ensure that their children, who are legally under age, do not drink alcohol,” he said. “We know the festive season is a big celebration but our message is still the same: don’t drink and drive.”
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